Very, very rarely do I ever find myself blown away, or even truly impressed, with music videos nowadays. Rich Kid, directed by Adam Ross, is an exception to that.
When I first heard the song, I wasn’t particularly blown away. But this video brings it all together for me and makes me realize just how important this song is, how real Cuey’s words are.
The visuals are stunning, both due to on-point framing and incredible after-effects treatment.
The best quality of this video is that it accentuates Cuey’s emotions, brings out the straightforward honesty in his words and works to further his point–it is not simply a cool looking visual accompaniment to the song.
It’s more than that.
I never was a rich kid, but best believe I’m dying one