Wow. Going into this, I was excited because this is one of my favorite OnCue songs and I knew that it would be Just Blaze’s directorial debut. Needless to say, my expectations were huge.
Shockingly, the finished product blew my expectations out of the water. This is just too good.
Cuey told me they’ve been sitting on this for a couple months as it was filmed a long time ago, and finally decided the time was right to drop it.
Initially, Cuey was going to play the lead role, but his creative director Adam Ross played it as the team decided he was better suited for the role. I don’t know if he did a better job than Cuey himself would have done, but he definitely kills the performance.
The great thing about the video is that it isn’t just visually really well done–well framed shots, crispy pixels, one beautiful bit of facial hair–it’s got it all.
Cuey killed it, Just killed it, that beard killed it.