With any significant shift in technology comes a learning curve. In our generation the big shifts in technology have been smartphones and the web. I think in 2015 artists are on the brink of fully understanding how to effectively use these technologies and how to carve out lanes for themselves in an oversaturated online music universe.
The most beautiful thing about music in 2015 is that there is something for everyone. The sheer volume of music on SoundCloud alone is overwhelming to imagine. To simplify things let’s separate artists into two categories: those concerned about quantity and those concerned about quality. The quantity group uploads faux freestyles over ripped YouTube instrumentals of the latest street hits, hoping someone important will notice them. This exhibits very short-range thinking. GOOD Music president Che Pope called this type of music “disposable music” at an RBMA lecture in Paris. The quality group, on the other hand, is a slave to their vision. They have an idea, they record their idea, they perfect their idea, they have their idea mixed and mastered properly, and they collaborate with a designer on a piece of artwork that visually represents their auditory idea. This exhibits the understanding I mentioned earlier, and I am seeing more and more artists tending to the quality of releases over the quantity. Mic Kellogg is one such artist.
Over the past year Mic has methodically released singles from his debut project Breakfast. Each single garnered a breakfast-themed cover and usually an accompanying post on Pigeons & Planes. This September Mic released the conceptual Breakfast LP and further proved that he was an artist of substance and thought. In order to kill the mystique of great art, we asked him to breakdown our favorite tracks from the project and give us insight into the making of Breakfast.