When people in my life these days who didn’t know me during Sunset’s peak years find out that I have a blog, they often seem surprised. “Do you still write for it?” “How do you have the time?” I get these questions frequently, and for a long time now I’ve had to answer with an ashamed “no,” quick to follow up with praise for the amazing team of writers I have who do just about every bit of work for the site today. As I venture back into writing, I wanted to share some thoughts on where I’ve been since the days when I posted on here every day.
I’m a little scared to say this, but to be totally honest, for the past year or so, I’ve been thinking about shutting the whole operation down. I’ve written many a pros/cons list about it, but I’ve never been able to get the pros to outweigh the cons. Sure, it stresses me out when the site goes down and I haven’t the slightest idea how to get it back up. The cost of maintaining the site isn’t insignificant. And I haven’t been able to make time to write as I’ve been working really hard to build my career. But staring back at me from atop the list of cons is something that’s hard to put into words, let alone a bullet point: this site is a big piece of who I am, and frankly it’s a big piece of what got to me where I am.
So where am I?
Well, I don’t really want to bore you with a long, drawn-out story…yet. So here are a few bullet points about where I am, physically and mentally. Because if you’ve been a reader of this site, you know I’m not one to hide my feelings.
- I’m 30, living in San Francisco
- I’ve built a good career since moving out here. I’ve worked at a startup, at Google, at an ad tech company, and now at Pinterest, where I lead a team of 10 salespeople
- I’m a very proud aunt of 5 (soon to be 6!) little kiddos
- Nearly 8 years after losing my dad, I still struggle most days with the sadness that comes with losing a parent
- To cope with that, I’m investing a lot of time in myself. What does that mean? I spend the majority of my time outside of work running (just ran my first marathon this year!), reading, learning about a bunch of things that interest me (more to come in future posts), meditating, taking time to be grateful for a lot of things in my life, listening to music that I love – new and old, cheering on my sports teams and exploring places around the world
- And I’m feeling pretty ready to get back into writing
So maybe you haven’t been a reader of Sunset in the past. In that case, you may be surprised to see me talk about my real emotions. Yeah, it’s been 8 years and I’m still sad. No hiding that shit. But honestly, I wasn’t always that willing to openly talk about my feelings on here. I used to simply use this platform to write about music and what I heard. I didn’t include anything about what those songs made me feel or why. Until one day I’ll never forget.
I was having a conversation with my boss at my very first job out of college. He asked me about Sunset and my vision for it. After hearing my ambitions, he told me quite simply that he didn’t think I was going to be able to achieve them. Umm…what? My heart sank. Truthfully, I was offended. I was putting so much time and effort into this website and, just like that, he had the right to tell me it wasn’t going to work?
But I let him keep talking. He said that without injecting my own personality or emotions into the site, there was nothing to separate my blog from every other music blog on the Internet. I shared with him my fear of exposure, particularly as a female writer. He wasn’t entirely insensitive to that, as he understood that at the time it was a bit scary to put a picture of your face on the open web (I’m aging myself a bit here), but was able to convince me of the benefit of making your true self visible to the people you’re writing for.
Truthfully, it was a major turning point in my life. He was right. As soon as I put my personality into my writing, it began a conversation. I became connected to other writers, to readers, and perhaps most importantly to myself. Eventually, Sunset became about a lot more to me than just finding new music and writing about it. It became an outlet for me to share my feelings, which ranged from excitement to extreme sadness when returning to writing after my dad passed away in 2010. But the more I put out there, the more I heard back from people who were reading. People understood me, and on many occasions were able to sympathize and/or empathize with me, which got me through a lot of hard times. They celebrated with me when an artist I had been writing about began to “go viral.” They encouraged me to keep going, keep writing, and keep investing in the site.
When I interviewed for my first role at Pinterest, I remember being asked what I’m most proud of in my life. I loved that question, and it was an easy one for me to answer. Sunset. It’s something that I worked really hard to build. Among many other things, it taught me the importance of never giving up, of teaching myself new skills when I’ve felt challenged, and of investing time in myself and my own dreams, because even if they’re not what pays my bills, sometimes they’re everything I need outside of what pays the bills.
So as I’m sitting here in my apartment on a Sunday evening, reflecting on my weekend, my life, and where I am today, I realize that I owe it to myself to keep investing in this website and, in return, in myself. Because I’m pretty damn grateful for this website and all of the opportunities it has given me. It’s a part of me. And I hope it’s a small part of you. Or at the very least, that it’s been able to give you the smallest bit of joy, because at the end of the day, that’s what this thing is all about.
More to come from me later, but for now, will leave you with a short playlist of some of my favorite songs I’ve collected and written about over the past 9 years of writing for Sunset.