This is important. Be aware of that before you hit play. If you woke up today and wanted a forgettable, uneventful day in which you do nothing but survive, then don’t listen to this album. If you’re like me, this will be a “first listen” that you’ll remember for a long, long time. As rap fans we can only be thankful that someone like Macklemore exists in the industry. Let’s celebrate The Heist, and watch the Seattle MC get the mainstream attention (hopefully) he deserves on October 9th.