17 June 2013

On Jay-Z’s New Album and the Unique Marketing Strategies of 2013

posted by: Arjun News & Humor
New Jay-Z!

You know how Jay-Z is cooler than everyone in the world combined? Well, he proved this once again by premiering a commercial for his new album during halftime of last night’s NBA Finals game. Not only was the commercial filled with appearances from the world’s biggest producers, including recent Kanye collaborator Rick Rubin, Swizz Beatz, JT champion Timbaland, and Pharrell a.k.a. the busiest man in the industry, in classic black and white film, it also introduces the newest wild album marketing strategy of 2013. So first, let’s discuss the logistics of Hov’s new album.

As Pigeons & Planes pointed out, The Wall Street Journal did a simple summary of the deal between Jay-Z and Samsung:

Samsung has purchased 1 million copies of Jay-Z’s coming album, entitled “Magna Carta Holy Grail,” slated for release July 4, and plans to give them to Samsung Galaxy smartphone users for free – 72 hours ahead of the release. The users are to receive the music through an app they’ll receive later this month.

Samsung paid $5 apiece for the albums, according to a person familiar with the matter.

Oh word? So Jay’s album has already sold a million copies putting it in the top 20 highest first-week sales of all-time… all before its release.

This strategy adds to a growing movement away from traditional album rollouts, which I love by the way. As it is now the system is so flawed. When icons like Justin Timberlake, Daft Punk, Kanye West, and Jay-Z all decide against it, change can finally occur. I hope Jay-Z does what Kanye did and avoids releasing a single. Because “no single” essentially means boycotting the radio, and as we all know, the radio currently is a terrible, terrible cesspool of human Barbie dolls singing songs that they didn’t write.


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