Straight Talk Sunday

Straight Talk: Breaking Down November 2018’s Spotify Playlist


If you’re not familiar with Brené Brown, let me do the honor of introducing you to a wonderful woman who has dedicated her professional life to studying courage, vulnerability, shame and empathy. Her book Daring Greatly taught me two important life lessons:

  1. “Courage starts with showing up and letting ourselves be seen.”
  2. “Vulnerability is the birthplace of love, belonging, joy, courage, empathy, and creativity. It is the source of hope, empathy, accountability, and authenticity. If we want greater clarity in our purpose or deeper and more meaningful spiritual lives, vulnerability is the path.”

I look back at the version of myself who once wrote really honest Straight Talk Sundays regularly on here and I admire her openness and expressiveness. In the years that have passed since I contributed my thoughts regularly to this outlet, I fear the majority of that courage to be vulnerable has been lost. It feels tucked away and still not yet ready to come out fully. Perhaps someday. But for now, I’ve found the best way to express my feelings and emotions are through curating the creations of others in the form of monthly playlists (find November’s here and other months here). Today, in an effort to take one more step forward, I want to write about this month’s backstory.

The last month has been a challenging one. I’ve been dealing with some pretty debilitating health issues; I spent the majority of October either at home, in the hospital, or at doctors’ offices. I’ve had to take a good chunk of time away from work, which in itself has taken the courage to be honest with myself and put myself on the sidelines. I’ve missed my family. I’ve continued to miss my dad, who passed away over 8 years ago. I’ve missed a sense of purpose and accomplishment.

I haven’t been able to find much motivation to do many of the things I’ve always loved. It’s no secret that searching for new music is one of my favorite things to do, and I’ve spent a good chunk of my life finding pleasure in that. But I couldn’t find it in October, which is the month I use to put together November’s playlist. So this month’s playlist is mostly a collection of what I found from friends and some old favorites, accompanied by a few new findings of my own.

For reasons you can likely now understand, this month was certainly a more calming collection than some others. And it’s worth noting that these playlists are intended to be played in order as opposed to on shuffle. If you do listen in order, you may notice a sonic progression arranged a bit like that of a bell curve. It starts slow, it begins to get a bit more upbeat, peaks at the hip hop section I always save space for, then brings it back home with some slower arrangements, ending with two peaceful instrumentals and lastly a reminder from Andre 3000 and Big Boi to “hold on, be strong.”

There are songs intentionally placed next to each other that I feel were meant to be together. I imagine what a beautiful thing it would be if the artists could know what their song’s match is. To me, “I Miss You” (Branchez remix) fits perfectly beside another remix called “I Still See Your Face” by San Holo and Flaws, because don’t we all when we miss somebody? There are two Big Wild songs right next to each other, one that repeats “I do it for the love, I do it for the love” over and over again, the next repeating “show me love, show me love, show me love.” Chance the Rapper of course makes another appearance this month, and the song that follows is one he sampled in his song “Everybody’s Something” on Acid Rap. I have found myself asking the world to show me love and to remind me that “everybody’s somebody’s everything” throughout not just trying times in my own life, but also some pretty devastating times in the world around us. Just turn on the news to get a sense for what I’m talking about.

A good number of these songs were played in yoga classes that I’ve gone to as frequently as I can throughout all of this. The practice has brought me calm, community and strength. My confidence in my physical balance has been compromised throughout this journey, and while challenging, achieving different poses in yoga classes has helped me rebuild that a bit. Often led by this wonderful teacher who happens to have a phenomenal taste in music that I borrow inspiration from, I’m reminded in class to be courageous and embrace my own imperfections. And I take this next quote from Brené Brown quite literally: “When I see people stand fully in their truth, or when I see someone fall down, get back up, and say, ‘Damn. That really hurt, but this is important to me and I’m going in again’—my gut reaction is, ‘What a badass.’” So I fall, I get up, and I keep working on my badass self. And for what it’s worth, I’m having fun finding badass new songs for December already, so I think I’m making progress!

There’s more in there, but I want to leave some for you to find or interpret on your own. With that, if you’ve listened to the music, thank you. If you’ve read these words, thank you once more. And if you’ve read these words without any judgment, thank you the most. Thanks for letting me share my feelings, my imperfections, and giving me the space to be a little courageous. It’s uncomfortable! But I hope you can hear a little more if and when you choose to listen to this and perhaps be reminded to be courageous and intentionally make space in your life for something you love as I have for music and writing. The title of Song 35 is for you.

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Cover art sources that I could find: TylerSean and Emily Carstens
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Straight Talk Sunday: Investing in Myself


Straight talk: I’m a pretty anxious person. As I fear many young professionals can attest to, we live in a pretty stressful environment. Technology has totally changed the traditional way of living: constant access to email on your phone may unofficially encourage working around the clock, social media has enabled whole new levels of FOMO, and the average American thinks of their phone every eight minutes. Eight minutes! I could keep going, but you know all of this stuff, and you probably feel it too.

In an effort to deal with the anxiety this creates for me, and as I noted in my last Straight Talk Sunday, I’ve spent a lot of 2018 focusing on investing in myself.

One of my favorite days of the year is January 1st because you’re encouraged to sit down and think about what you want to focus on in the upcoming year and set goals accordingly. I love carving out the time to figure out what I want to get better at, think about what gives me energy, and find a way to hold myself accountable to doing those things.

All that said, the problem I’ve found with setting new years resolutions on January 1st is that they rarely last throughout the year. I also fundamentally disagree with the fact that one should only consider what their resolutions should be once a year. So I’ve switched my focus from annual resolutions into monthly resolutions.

The theme of my resolutions is almost always to better myself. Note: while I’m currently working on boosting my confidence and reminding myself daily that I’m a badass who’s doing a great job at this whole life thing, I also think it’s worth recognizing that there are always ways to keep improving. For example, I think I’m doing really well at work, but I know that I’m terrible at setting boundaries, taking breaks, and managing the high-stress environment that comes with a career in sales. So what happens if I hold myself to goals and activities to get better at each of these things?

For me, that led to three goals I want to focus on this year:

  1. Get better at managing stress and anxiety
  2. Make time for things that give me (and others!) joy 
  3. Develop skills that I am passionate about

Having defined those, I set monthly intentions that aim to fulfill each of these. Here’s what I’ve done so far :

  • January: Meditate 5 times a week. Meditation is a way to achieve relaxation and stress reduction by focusing your attention and eliminating a constant stream of thoughts and worries that may be causing unnecessary stress. I’ve found this to be a really effective way to control the voice in my head and become more aware of the present moment.
  • February: Read before bed 5 times a week. Similar to meditation in some forms, I find reading to be relaxing, educational, and a great way to focus on a different narrative than a constant stream of thoughts and worries
  • March: Run 50 miles. In the past year or so, I’ve gotten really into running. Not only is it another way of managing stress, it’s a way for me to get outside and see the beautiful city I live in. 50 miles was a relatively arbitrary number that seemed stretchy but achievable and would set me up to be in good enough shape to run a half marathon at a decent pace in early April
  • April: Write 5 handwritten letters. I’ve grown up in a family that appreciates snail-mail. I still receive letters and postcards from my mom, who grew up receiving letters from her father when she moved away from home. The joy I get from receiving a handwritten letter is something I hope to always be able to experience, and I hope by putting time into this, others get to experience a similar joy

That’s as far as I’ve gotten. Future months are not planned out yet, but given I have set principles and themes that they’ll tie to, setting the intentions is relatively easy and fun.

As I look back on each of these months’ intentions, they’ve each helped me manage stress, bring me joy, and develop skills that I consider to be worth investing in. And because of that, I find myself carrying these things over into future months as much as possible. It’s April, and I still try to wake up and meditate on most days of the week, I read before bed almost every night, and running is a part of every week for me. These are things I truly enjoy, making them much more than just “one and done” activities.

The reason I share all of this is because I truly believe I’m not alone in finding being an adult in today’s world to be fun, but also really stressful. I have a great job, am surrounded by wonderful, smart and successful  friends, and live in a fantastic apartment, but I’d be lying if I said I feel like I have it all figured out. I often question whether I’m on the right path, if I’m in the right place, etc. I don’t envision myself finding out the answers to those questions overnight, so I’m incredibly intentional about taking baby steps to manage stress and invest in things that give me energy. It’s on me to figure out what those things are, set intentions to do them, and to hold myself accountable. And the best way I’ve found to do that is in this process of monthly resolutions or intentions.

I hope this is helpful if you find any of these feelings to be familiar. I’d encourage you to join me on this monthly journey and share with me what you’re working on. If it helps as a starting point, here are three quick recommendations:

  1. Find your focus — figure out what your goals are before picking monthly intentions
  2. If you’re into reading, a couple books I read recently and recommend:
    1. Novel: Americanah
    2. Memoir: Everything is Horrible and Wonderful or Shoe Dog
    3. Non-fiction: The Power of Habit
  3. If you want to start exercising more frequently, I’ve copied a cardio playlist I created and continue to update. I also recommend testing out podcasts while exercising; that was a game-changer for me. Some good ones to start with are How I Built This, 30 for 30 Podcasts, and The Moth.

Thanks for reading, and leave me a note or send me a tweet me @sunsetrearview if you do or are interested in doing something similar! Would love to hear your goals or intentions!

-Lydia

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Straight Talk Sunday: Where I Am


When people in my life these days who didn’t know me during Sunset’s peak years find out that I have a blog, they often seem surprised. “Do you still write for it?” “How do you have the time?” I get these questions frequently, and for a long time now I’ve had to answer with an ashamed “no,” quick to follow up with praise for the amazing team of writers I have who do just about every bit of work for the site today. As I venture back into writing, I wanted to share some thoughts on where I’ve been since the days when I posted on here every day.

I’m a little scared to say this, but to be totally honest, for the past year or so, I’ve been thinking about shutting the whole operation down. I’ve written many a pros/cons list about it, but I’ve never been able to get the pros to outweigh the cons. Sure, it stresses me out when the site goes down and I haven’t the slightest idea how to get it back up. The cost of maintaining the site isn’t insignificant. And I haven’t been able to make time to write as I’ve been working really hard to build my career. But staring back at me from atop the list of cons is something that’s hard to put into words, let alone a bullet point: this site is a big piece of who I am, and frankly it’s a big piece of what got to me where I am.

So where am I?

Well, I don’t really want to bore you with a long, drawn-out story…yet. So here are a few bullet points about where I am, physically and mentally. Because if you’ve been a reader of this site, you know I’m not one to hide my feelings.

  • I’m 30, living in San Francisco
  • I’ve built a good career since moving out here. I’ve worked at a startup, at Google, at an ad tech company, and now at Pinterest, where I lead a team of 10 salespeople
  • I’m a very proud aunt of 5 (soon to be 6!) little kiddos
  • Nearly 8 years after losing my dad, I still struggle most days with the sadness that comes with losing a parent
  • To cope with that, I’m investing a lot of time in myself. What does that mean? I spend the majority of my time outside of work running (just ran my first marathon this year!), reading, learning about a bunch of things that interest me (more to come in future posts), meditating, taking time to be grateful for a lot of things in my life, listening to music that I love – new and old, cheering on my sports teams and exploring places around the world
  • And I’m feeling pretty ready to get back into writing

So maybe you haven’t been a reader of Sunset in the past. In that case, you may be surprised to see me talk about my real emotions. Yeah, it’s been 8 years and I’m still sad. No hiding that shit. But honestly, I wasn’t always that willing to openly talk about my feelings on here. I used to simply use this platform to write about music and what I heard. I didn’t include anything about what those songs made me feel or why. Until one day I’ll never forget.

I was having a conversation with my boss at my very first job out of college. He asked me about Sunset and my vision for it. After hearing my ambitions, he told me quite simply that he didn’t think I was going to be able to achieve them. Umm…what? My heart sank. Truthfully, I was offended. I was putting so much time and effort into this website and, just like that, he had the right to tell me it wasn’t going to work?

But I let him keep talking. He said that without injecting my own personality or emotions into the site, there was nothing to separate my blog from every other music blog on the Internet. I shared with him my fear of exposure, particularly as a female writer. He wasn’t entirely insensitive to that, as he understood that at the time it was a bit scary to put a picture of your face on the open web (I’m aging myself a bit here), but was able to convince me of the benefit of making your true self visible to the people you’re writing for.

Truthfully, it was a major turning point in my life. He was right. As soon as I put my personality into my writing, it began a conversation. I became connected to other writers, to readers, and perhaps most importantly to myself. Eventually, Sunset became about a lot more to me than just finding new music and writing about it. It became an outlet for me to share my feelings, which ranged from excitement to extreme sadness when returning to writing after my dad passed away in 2010. But the more I put out there, the more I heard back from people who were reading. People understood me, and on many occasions were able to sympathize and/or empathize with me, which got me through a lot of hard times. They celebrated with me when an artist I had been writing about began to “go viral.” They encouraged me to keep going, keep writing, and keep investing in the site.

When I interviewed for my first role at Pinterest, I remember being asked what I’m most proud of in my life. I loved that question, and it was an easy one for me to answer. Sunset. It’s something that I worked really hard to build. Among many other things, it taught me the importance of never giving up, of teaching myself new skills when I’ve felt challenged, and of investing time in myself and my own dreams, because even if they’re not what pays my bills, sometimes they’re everything I need outside of what pays the bills.

So as I’m sitting here in my apartment on a Sunday evening, reflecting on my weekend, my life, and where I am today, I realize that I owe it to myself to keep investing in this website and, in return, in myself. Because I’m pretty damn grateful for this website and all of the opportunities it has given me. It’s a part of me. And I hope it’s a small part of you. Or at the very least, that it’s been able to give you the smallest bit of joy, because at the end of the day, that’s what this thing is all about.

More to come from me later, but for now, will leave you with a short playlist of some of my favorite songs I’ve collected and written about over the past 9 years of writing for Sunset.

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[Straight Talk Sunday] #100HappyDays: What I’ve Learned In 43 Days


You may or may not have heard of this #100HappyDays campaign that’s going around. I first heard of it after noticing that a friend of mine from work had posted two days in a row on Instagram. I wasn’t used to seeing her post all that often, so immediately took note of her increased posting and this mysterious “#100happydays” hashtag that she had tacked onto both pictures. I asked her about it, and she sent me to the website, where I learned about this really simple concept of posting a photo every day for 100 consecutive days of something that makes you happy. Include the hashtag #100happydays, and if you make it through all 100 days, you’ve succeeded at something that over 70% of people fail to complete because of a quoted lack of time. I figured it wouldn’t hurt to try it out, and hopefully my friends and followers on Twitter wouldn’t get too annoyed of this daily post.

 

Fast-forward 43 days: here I am. I’ve managed to post a picture every single day for the past 43 days of one small thing that’s made me happy. I’ve suffered a minor panic attack, and have learned ten important things about myself. Hit the jump to read about it.

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[Straight Talk Sunday] I Miss the MySpace Days


I tweeted a couple weeks ago that I miss the days of discovering music through MySpace. That’s how I got started on this whole thing. I got inspired after talking to a friend when I was home for Thanksgiving break and he told me about all these young hip hop artists from Seattle who he was really into (names like Macklemore, Blue Scholars, Dessa…but this was back in 2008, so even a name like Macklemore meant nothing to me yet). So to find their music, I had to go to their MySpace pages. And what was really fun was to find an artist I really liked, and then find out who they were into by searching through their top 8 friends on their MySpace page. It was kind of like a puzzle for me, and I’ve always been a big fan of puzzles. Sometimes the artists would put their top producers on their Top 8, sometimes they’d put their inspirations, and other times they’d put that artist from down the road who they were good friends with and wasn’t getting much recognition yet. I remember finding Ryan Lewis, specifically, and getting super excited. Here was this guy who was an incredible musician and producer, but also an extremely talented photographer and videographer. But nobody really knew about Ryan Lewis outside of Seattle yet. These days, everything’s so open – it’s almost as though there’s too much access. Everything’s right there in front of you on the table (or in your inbox, if you’re a blogger), it’s just a question of whether you have the time or attention span to go through it all. I miss the pursuit. There was a bit of a chase, and it was fun.

But what I can still hold on to is the joy I got out of listening to good hip hop. There’s something about finding a hip hop song that not many people have discovered yet and listening for raw talent that really gets me going. And to be completely honest, I haven’t been able to find much lately that’s been able to get me going. Day after day, everything seems a bit the same, life seems a little redundant. I’m stressed out at my job, I miss my family at home, and I look forward to vacation time more than anything else. I miss my friends and the simple lifestyle in North Carolina. It’s a scary feeling. But I reminded myself that I’m lucky to know of one thing that makes me really happy. It’s not that easy for some people to pinpoint. Music has been a constant for me for many years. So I let myself slow down and get back to doing what I love – finding music, and letting myself stop and listen. I took myself on a search for some new hip hop music (to be honest, I tried to recreate the MySpace chain search experience on SoundCloud to find people I hadn’t heard of yet, but it didn’t work very well) and included some songs below that I liked as I went along.

One thing I’ve learned in the past couple years is that you may not recognize as you’re doing something just how meaningful it will be in your life. Ordinary things may not stand out to you while you’re experiencing them. But once some time passes and you think back on those things, some moments may stand out that you didn’t expect. It’s like when you smell or see something that immediately reminds you of a time in your past. At the time, you may not have realized that you were creating a memory. But looking back, you wish you could go back to that moment in time. I had no idea that MySpace would be one of those things for me. It feels kind of weird saying that. But those days also remind me of being in college, of days of lesser stress about getting older and needing to know exactly what I want to do with my life, of having all of my closest friends within walking distance at all times. It’s not just about MySpace, it’s about the times that surrounded that experience. But while I sit here and wish I could go back to those days, I’m also trying to take a second to recognize the good things I may be overlooking in my present. I may be going through a hard time, but there are little things (right now it’s the smell of the wreath in my apartment, the cozy feeling of the twinkle lights I just put up in my windows, and the good music I’m listening to right now) that I may look back on and long for someday in the future. We’ll see, maybe I’ll be posting something a few years from now called Straight Talk Sunday: I Miss My Twinkle Lights.

 

OnCue – Staring at the Stars (prod. CJ Luzi):

 

BMB – Playah (ft. GoldLink)

 

Sunni Colón – Jezebel

 

Logic – Like Me (ft. Casey Veggies)

 

Vic Mensa – Suitcase (ft. Chance The Rapper)

 

NoName Gypsy – Samaritan (ft. Mick Jenkins)

 

Brothers From Another – Groov (ft. Asher Roth)

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Straight Talk Sunday: Finding Meaning, Contentment, and Passion


Straight Talk: I’ve only been able to post to Sunset 5 times in the last month. And truth be told, I was shocked when I counted five posts…it seemed like I only posted once in the last month. (Shout out to all the other members of the SunsetFam who kept the machine running while I was out.)

I spent the past two weeks on vacation, and before that it was a total grind at work. Today I want to tell you a story. It’s about what I’ve learned about life, passions, and motivation.

(While I’m at it, it just so happens that I’m listening to a song called Punga by Klingande that is mostly instrumental, but there are few words you hear in the song say “I want to tell you a story.” It’s cool if you read into it as ironic, but I think Klingande actually inspired me to tell a story. Klingande and a couple other things I’ve realized over the past few days.)

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Straight Talk Sunday: Am I Working to Live?


*If you care to listen rather than read, I recorded myself reading this. Please bear with the emotions in my voice at times and the loud noises in the background in the middle. Such is life, right?

I haven’t felt inspired in a long time to write a Straight Talk Sunday, because I never want to force these posts. They’re very personal and take quite a bit of confidence for me to actually put out to the world. Frankly, they’re often a bit sad, and I hope that’s okay, but it helps me to get through hurdles in life by writing about them and getting my thoughts out on “paper.” So today there’s something I’ve been thinking about that I think is worth talking about, partly because I need to think through it, and partly because I think it’s a theme that can extend to a lot of us out there. It revolves around the idea of working to live versus living to work.

For the past couple of weeks, I’ve found myself feeling this level of stress that I don’t typically let get to me. The reason is clear: I’ve been transitioning into a new role at work and I’ve somehow managed to say yes to enough projects that while I’m in the office, I’m running from meeting to meeting, hardly finding the time to go to the bathroom. And then I come home and keep working to prepare myself for the next day’s meetings and presentations. Weekends are spent working, preparing for the week ahead. And somewhere in there, I make myself find time to post to Sunset, because at the very least, I find that enjoyable and rewarding. It has left me with no time to sit and relax or spend time with family or friends. The bigger problem, though, is that I’ve started convincing myself that with time, it will pass.

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Straight Talk Sunday: Keeping in Touch


Straight Talk Sunday

Every December 31st, I find myself turning to the person next to me and saying “can you believe, that come tomorrow, we’ll never be able to say that it’s [insert current year] again?” It happened again this year, and I found myself remembering what it was like to say it was 1992, 1997, 2003, and then realizing that this year will mark my four-year college reunion. Suddenly I felt old as fuck. And I realized that I needed to create some of those cliche new years resolutions that I try to do every year, but there was something that stuck out to me that I really needed to do.

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Straight Talk Sunday: When life gives you lemons


Straight talk: life has given me lemons. I’m saying this after a great weekend spent with family, so it might seem unexpected, but as I sat down after it all, I felt this wave of emotions roll over me. And as I sit here writing this, I’m thinking to myself, “Lydia, don’t do this. Your family will read it and wonder what’s wrong with you — why can’t you just see the good in things and be happy about it?” The thing is, though, I’m an incredibly happy person. It’s incredibly rare to find me without a smile on my face. And it’s all genuine, too. This world has been pretty damn good to me. I love my friends and family. But damn, these lemons can really eat away at me at times.

What hit me today is that all of us are held to expectations. We’re expected to go to school, we’re expected to find jobs; each of us is held to something, whether it’s from your parents, your friends, society…it doesn’t matter. As somebody who lost a parent over two years ago, I’m think I’m expected to be okay. Nobody set a date or a time for me, but I’m pretty sure that people expect me to have formulated a positive viewpoint on life moving forward. And frankly, I have in a way. There are days when I’m okay, and I can tell myself that life goes on, and my dad would want me to be happy for him and live life to its fullest. But beneath that, there’s still a pit in my stomach when I think about the loss. My dad was my mentor, and the absence of that is something I haven’t quite been able to get over, even two+ years after the fact.

Hit the jump to continue reading…

 

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Straight Talk Sunday: Having a Passion


It’s no secret that I love a song with a good piano section in it. If you were to get a dollar every time I said that on this blog, you’d likely be a rich fool by now. I hope it doesn’t get too repetitive when I write about it, but it probably does. The thing is, though, that can really make a song for me. I came across this cover of John Cale’s “Fear A Man’s Best Friend” by ANR (Awesome New Republic) today, and the piano melted my heart immediately.

I started to ask myself today why it is that I love piano in songs so much. Is it that the sound pleases my ears more than any other instrument? Perhaps. But I think it’s got more to do with the memories it brings up in my mind. I started taking piano lessons in Kindergarten with this incredibly kind old man named Louis Pizzolato. I’m not even sure if that’s how you spell his name because he was always referred to as Mr. P. He was a white-haired man, very old (never knew just how old, but appeared to be in his 80’s or 90’s), and he always had a bucket of candy in his office. To call it an office might be an extreme, because really it was a room next to the cafeteria at my school that could fit an old man, a piano, some candy, a couple shelves of music books, and a kid eager to learn. Nothing more than that. The lighting was always dim in that room, maybe because the window to the outside was about 6 inches by 6 inches, if I recall correctly. There were two other rooms just like this one, one on both sides, but I never knew much about those rooms. The most I ever heard was that those piano teachers rotated in and out a lot. They didn’t stick around for long. Mr. P, on the other hand, was there day in, day out, for years.

[Hit the jump to continue reading]

 

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Straight Talk Sunday: Changes and Constants


Straight Talk Sunday Wildfire Google

I heard some of the most exciting news in my life last week, and needless to say, it made me incredibly happy. If you follow me on Twitter, or Facebook, or Instagram, or really any social media network, you are likely aware that the company I work for was acquired by Google last Tuesday. The news came as a surprise to most of a company nearing 400 people, but I’d be absolutely shocked if it wasn’t a welcome surprise to all of us. Google. Wow. There’s so much to be excited about, but perhaps the things that excite me the most are the free food, the free shuttle rides to work, and having slides in the office. (Yes, I am a child.)

Despite that childish nature, I’ve realized something over the past three years that I’ve spent “in the real world.” It’s not a long time, but it’s long enough to understand what makes me happy and what inspires me to do my best every day. And when I found out about this Google acquisition, I started reflecting on these things, as I realized that I’m about to start a “new” job in a new place, and in wanting to make sure that I’m just as happy as I have been for the past eight months at Wildfire, I stopped to think about just what it is that has made me so happy lately. To begin, I think I have to give a bit of background on my previous work experience, though.

I started my first job at an advertising agency in North Carolina. I came on board as an intern, as it was nearly impossible for me to find a full-time job at the time. I had no work experience in marketing. I was a Human Rights major, thinking all through college that I would join the Peace Corps or work for an organization like Unicef. It hit me one semester, though, when I was taking a Sports Marketing class, that I really loved marketing. I had tinges of guilt here and there; I had always told myself that I would never work for any of the big, profitable corporations of the world. But something was drawing me to it, so I listened to my inner conscience and attended a short business program at Dartmouth that allowed me to explore marketing in a bit more depth. I continued to love it. But still didn’t have any real world job experience.

So, I lucked out with an internship at this agency in North Carolina, working specifically with one person to create an Account Planning department at the agency. Our mission was basically to bring consumer insights into the marketing and advertising process, so we could create strategic approaches to our work rather than simply creative. I have so much respect for my first boss there, who is still a great friend of mine. She taught me a lot of what I know today, and took a risk by bringing me onto her team of one, knowing that I had no real experience, but trusting that I was smart enough to figure it out and could learn quickly.

When my boss left the company, I switched over to another department, and actually made one more jump before I landed in what would be my full-time position at the company. I ended up as a Web Producer, a fancier name for a project manager on Interactive projects. To this day, I am extremely grateful for that opportunity, but knew all along that there was something missing. I often questioned whether I was in the right place geographically, as all of my family happened to be many states away (in all directions). I also didn’t ever feel passionate about my work there. Whether it was a lack of interest in the client base, perhaps the organizational structure of the company, or maybe simply that the agency lifestyle wasn’t for me, I felt somewhat empty. When I was finally able to admit to myself (with the help of a dear friend) that it was time for me to move on, I was about to make one of the best decisions I’ve made yet.

In my job search, I was much luckier than I was the first time around. I’m sure a big part of it has to do with the fact that I was looking for jobs in and around San Francisco, and the job industry is/was booming compared to the crippling state of the job market on the East Coast. Whatever the reason, I found myself with a couple different opportunities being handed to me, and at the end of the day, I chose the Social Media Account Manager position at Wildfire.

I won’t candy coat things and say there haven’t been times of frustration or disappointment at Wildfire. It is an incredibly fun place to work, but it’s also a job. There are pros and cons. But the bottom line is, I’m happy to go to work every day. That was something I could never say at my old job, where I found myself cringing at the thought of getting out of bed every morning. Months later, I think I’ve found out just what it is that made me turn this corner. Well, there are a few things, but the point is that these things are all constants that I have with me every day when I go to work at Wildfire.

First, I found an environment that excites me.

I work with exciting clients, I arrive to an energetic and fun workspace every day, and our industry is exciting. This sounds subjective, but it doesn’t have to be. I’m driven by the excitement of marketing, specifically within social media. And yes, it’s a booming industry, so that is exciting. But it doesn’t have to be that way. I have friends in finance who see “an energetic workspace” and think fast-paced, and perhaps stressful. While that would drive me insane, it’s exciting to them. If you’re looking for a job, I challenge you to find out what excites you and seek that out in a workspace.

Second, I found a place where I can be myself every day.

I can be myself around my coworkers, around my managers, and even around my clients. It’s refreshing, and it really allows me to flourish. I’m not sure this was really missing at my old job, except for the fact that I never had a very firm grasp or understanding of how to make a difference at my old company. Wildfire has allowed me to do that, and perhaps it’s part of its startup environment, but it’s made a huge difference in my happiness level.

Third, and I think most importantly, I found a place filled with people who I am excited to be around every day.

I say most importantly, because I really think this one makes all the difference. I wake up in the morning these days and get excited to get out of bed to go join my friends at work. There’s a level of understanding that we’re all there to achieve the same goals – help the company thrive, and of course, help ourselves and one another grow and learn. But beyond that, I’ve made some of the best friends of my life while working at Wildfire. I’ve met people who I know I’ll be friends with for the rest of my life, and that’s something really unique about the company. I wouldn’t trade that for the world.

In a matter of weeks, our whole company will be facing change: we’ll be picking up and moving into the Google office spaces. While it’s an incredibly exciting time (for reasons like the slides in the office, yes), there’s also a bit of me that is nervous. Consider this: Wildfire is a company of under 400 people, and we’re about to join one of the biggest, most successful companies in the world. I fear that the sense of family that we’ve built at Wildfire might start to feel lost as we join a much bigger team in a much bigger space. It’s also a bit scary to think that there will likely be fewer to make a difference in the day-to-day, which is something that I’ve fallen in love with at Wildfire. I imagine Google is a much more mature and structured workplace, so understandably, we may not have all the same opportunities to incite change where we feel it’s needed.

At the end of the day, though, I know can brush these things aside and be overwhelmed with excitement. Because in the face of change, the three things that I’ve realized make me love Wildfire are constants. Those are things that can’t be taken from us. And I again will say that I think the third thing is the most important; I will still be in a place filled with incredible friends. Wherever we go, however far we move, we’ll still have each other as constants. I’ll still have the excitement of going to work and being with my friends every day. It sounds simple, and really it is, so I’m not sure why it took me so long to realize this. But if you haven’t yet found that or made the realization, I’ll share it with you again: great friends can be the single most important cause of happiness, and in the face of change, if they’re really true friends, they will be your constants.

MP3: “Sweet Disposition” – The Temper Trap

MP3: “Always Gold” – Radical Face 

 

 

 

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[Straight Talk Sunday] Who I Am


Straight Talk Sunday

I find myself starting these Straight Talk Sunday posts off with this often, and I’ve again got to say that I apologize for not making this “column” a very regular feature. I’m not sure if it’s because I haven’t felt like I’ve had enough time, or maybe it’s more that I haven’t been sitting down and thinking about an introspective piece for a little while. I’m going to go ahead and guess that it’s a mix of both. I got to thinking something today, though, and I think it’s worth sharing with all of you. It started with an e.e. cummings quote that I read today:

To be nobody but yourself in a world which is doing its best, night and day, to make you everybody else means to fight the hardest battle which any human being can fight; and never stop fighting.

I think that as I’ve been flipping through the chapters of life, moving quickly from one to the next, I’ve forgotten to keep fighting at times. I’ve moved around a lot, met a ton of new people, and sometimes feel a bit like a chameleon, adjusting myself and my character to adapt to the atmosphere around me. Though I like to be able to say that I can fit into many different situations, I don’t ever want to pretend to be something or someone who I am not.

Though I typically am open to do so, today I don’t want to let my thoughts completely run free on the paper, partly because I’m not one hundred percent sure how to express them or what they really are. So instead, I thought I’d write a bit about who I am.

I am a sister.
I am a go-getter.
I am a writer.
I am a talker.
I am working every day on becoming a better listener.
I am a smiler.
I am a lover.
I am happy running.
I am happy sitting.
I am a home-body.
I am happy in your company.
I am happy by myself. 

This is who I am. I don’t want to let you down. I wish I didn’t feel like I could.

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