Arcade Fire Interactive Music Video
This interactive video set to Arcade Fire’s “We Used To Wait” has basically just destroyed the term “raising the bar.” Because, quite frankly, they have taken the bar and thrown it out the window, into a swamp full of bar-eating bacteria. That way, nobody can ever reach that bar again.
In all honesty, though, this is one of the coolest things I’ve seen in a long time. Basically what this director Chris Milk has done, alongside some of his friends from Google Chrome and the members of Arcade Fire, is create a story with the song that is centered around the home you grew up in. And without ruining the experience for you, I’ll just put it this way – don’t just expect to see an aerial view of your city or neighborhood. It gets personal. It’s amazing.
The team recommends that you close other browsers and windows for this experience. I demand that you close everything and don’t be alarmed by different windows popping up. Also, don’t make the mistake I made and start moving windows around so you can see all of them. It does all the work for itself.
Enjoy this. It’s a masterpiece. If some crazy scientist is ever able to recreate and raise the bar that has now been dissolved into nothing, then that just says it all right there – ANYTHING is possible.
Click on the picture or CLICK HERE to see this other-worldly experience.
